(704) 401-4300

Reel Better
Reel Better
  • Home
  • Custom Rod Building
  • Maintenance and Repair
  • Rod & Fish Gallery
  • More
    • Home
    • Custom Rod Building
    • Maintenance and Repair
    • Rod & Fish Gallery

(704) 401-4300


  • Home
  • Custom Rod Building
  • Maintenance and Repair
  • Rod & Fish Gallery

Custom Rod Building - The Process

Selecting rod type

choosing components

choosing components

We'll help you selecting the ideal rod type for you, based on the type of fishing you love most. We can also outfit your fishing boat with a set of beautiful, custom rods.  You'll be the envy of the entire marina!

choosing components

choosing components

choosing components

We can help you select wisely from hundreds of options, based on your type of angling and other preferences.  We can provide great value through our volume purchasing on both high-end or more standard components.  The components include the rod blank, grips, reel seat, guides, butts, and winding checks. 

Picking colors

choosing components

Picking colors

Choosing your own colors will truly make it one-of-a-kind.  You can match the colors of your boat or favorite team, or choose something that simply looks super cool!  Options include dozens of standard colors, foil threads, multi-color pattern thread, or even glow-thread.

custom effects

personalization

Picking colors

There are a number of special effects that we can add to your rods good looks, including trim bands, special thread patterns, tiger wrap, dragon skin, marbling, etc.  There really is no limit to these options.  Check out the rod gallery to get some ideas.  These effects are purely aesthetic, but can be time consuming, so there is an additional cost based on the complexity of the design requested.

personalization

personalization

personalization

We can personalize your rod with your name, your boat name, your favorite saying, team logo, etc.  you can also choose a number of these options.  Having your name on your rods permanently may also provide security benefits.

Custom gaffs

personalization

personalization

We also assemble and customize gaffs.  We can make a range of lengths and hook sizes and will personalize the gaff with your colors or names, just like our rods.

The REEL BETTER Guarantee

We guarantee 100% satisfaction and delight.  If you do not like the final product, we will fix it or you can walk away without paying anything at all.

Frequently Asked Questions

Please reach us at john@reelbetter.com if you cannot find an answer to your question.

Choosing a custom fishing rod is a great decision if you are an angler who knows exactly what you want your gear to do.  Off-the-shelf rods are designed for a broad range of general fishing scenarios and are built to a price point, often compromising on component quality and precise specifications. A custom rod, by contrast, is built with your exact needs and desires in mind.


Custom rods make exceptional gifts for someone special in your life.  No matter what you choose, I guarantee that they would be pleased.  You have 2 choices:


  1. (My favorite) You can keep it as a surprise and we can design it based on a general description of the type of fishing they like to do (e.g., offshore in a boat, casting from the beach, or angling in the canals or bridges)
  2. The other option is that we can put together a gift voucher that you can present to them and let them make the choices.


That's a loaded question... much like asking how much cars or boats cost.  The cost is driven by the selected components, which we generally get at a volume discount, and the amount of labor involved.  Our custom rods start at $250, but can range up to $750, depending on the materials and complexity.   We are working on some standard packages that can give you a general idea and will post them as soon as they are available.


Currently, lead time is about 3-4 weeks, but we can expedite a build if needed (for a small fee).  Currently, there is only ONE Rod Builder, which is a limitation, but it is skill that takes a long time to develop and refine. However, since the build process involves multiple steps and multiples layers of epoxy that dry slowly, we can build several rods at the same time.


Get Started today with no commitment whatsoever!

Send us a note at the link below or to john@reelbetter.com and share what you are interested in.  We can then arrange a call, video chat, or even a visit to our private rod shop to narrow down your choices.

I want my custom rod!

Copyright © 2026 Reel Better - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept